CAPE WOOLS REPORT-Winners of Cape Wools SAFW Designer Challenge 2018 Announced-2018-08-20

The South African designers who have been awarded the Cape Wool SAFW prize are Carina Louw and Natasha Jaume of Erre for ladies wear, and Keith Henning and Jody Paulsen of AKJP for menswear.


A panel of international fashion specialists have announced the successful candidates in the second Cape Wools SAFW Designer Challenge.


The challenge requires designers to showcase the use, versatility and wonderful qualities of our wool in all its facets, but above all, with an emphasis in its developing role in the contemporary luxury fashion arena.


The prize will see the two brands showing their AW19 and SS19 collections at SA Fashion Week, free of charge. The designers will also have the opportunity to attend the “Making it in Textiles” Conference in Bradford in the UK, during October, with flights and accommodation fully paid for.


The Pretoria-based design duo, Carina Louw and Natasha Jaume, showed their first Collection at SA Fashion Week in 2013. ERRE has since become a household name in the Creative Fashion Design Industry. This luxury brand is stylish, wearable, feminine, style-savvy, sophisticated and designed for the successful multi-faceted woman.

“We believe that when clothing is beautifully made and timeless, it will never be thrown away.”

AKJP is a menswear and womenswear brand founded by South African designer duo, Keith Henning and Jody Paulsen.

The Cape Town brand’s signature is its artful contemporary twist on classic and utilitarian menswear. AKJP uses layering, boxy silhouettes and asymmetrical detailing as a signature styling feature. AKJP label continues as one of South Africa’s most innovative brands, and with each range it affirms its place in the South African fashion landscape, as the last word on all things contemporary and cool.

Core to the brand is focus on quality, with the intention of making people feel confident in the clothing, regardless of age.


Eddie Marquez, Fashion Brand Consultant, New York


Elizabeth Way, Assistant Curator of Costume at the Museum at the Fashion Institute of Technology (or The Museum at FIT)


Louis de Beer, General Manager at Cape Wools SA


Nicoletta Morozzi, Director of the Fashion Department at NABA


Noah Kozlowski, Global Designer Relations at IMG Fashions


Sheila-Mary Carruthers, Design Director at Carruthers Associates, Honorary Professor at Heriot Watt University, School of Textiles and Design




SA Fashion Week is the optimal platform for designers to start, develop and grow their

businesses. It is the key voice of fashion in South Africa, recognizing the power our diversity holds in this sector, which is one of the most socially inclusive SA industries. Over the past 20 years, SA Fashion Week has brought the creative fashion design industry together. They share their collective industry knowledge and provide sustainable marketing platforms, taking high-end designs from the design studio into the retail environment.


SA Fashion Week Contact:


Sandy Kass

Media Relations

Tel: +27 011 442 7812




See here the link to the Cape Wools Website for more information: